Philosopy Assignment Example | Topics and Well Written Essays - 750 words - 1

Philosopy - Assignment Example For this reason, the Chinese Government is immoral for killing unwanted orphans. 5. This is an informal fallacy. This is because of the verbal abuse against Bachmann and it doesn’t have logic because the writer doesn’t make any sense in the statement. First, the writer writes about Bachmann’s favor in drilling the oil, then verbally abuses her. The statement Bachmann wouldn’t recognize an oil well if she bumped into one doesn’t relate to the first one. This is because everyone wants to belong to particular group and wants to feel united with a crowd, and this evokes a sense of belonging and unity. Once everyone has read this novel, then there is approval and acceptable from the crowd. This is because Senator Barrow is the first arguer; he has presented an argument on the increased social security benefits. The second arguer attacks the senator’s argument by equating it with an argument for socialism. He attacks socialism and concludes that socialism is unrealistic. Since Senator Barrow had nothing to do with socialism, this means the second arguer commits the straw man fallacy. This is because the writer’s argument ignores the Norris argument and instead, attacks his family and personal attributes that are irrelevant to whether he was responsible for the collapse of the central bank tower. Instead, the argument attacks him in a fallacious way. This is because there are two correct conclusions that are implied by the first argument. That Pearson supports the argument that evolution should be discounted and that he is a cocaine-snorting pervert and at the same time, a member of the communist party. This statement misses the point entirely. This is because the appeal uses force. If David Cole is not appointed as the new sales manager there is bound to be severe personnel cutbacks in the department. The threat imposed on the department

The Adventure of the Speckled Band Essay Example for Free

The Adventure of the Speckled Band Essay I read through two quite different short stories, continually considering how they both created suspense (anxious uncertainty, or expectation, or waiting for information) and tension (mental strain or excitement) and more importantly how I could compare the two, considering both similar and divergent parts in the stories. The first short story I examined was The stolen Bacillus. The title itself creates suspense, because of the word stolen. When something is stolen, you always expect a chase or investigation into finding the stolen item, and the word Bacillus (a single bacterium) this would prompt the reader to think of the stereotypical idea of bacteria- tiny green creatures that appear in films and cartoons. Therefore from the title, the reader is urged to read on and find out why it has been stolen, who has taken it and if it is going to be recovered. In the opening paragraphs of the story, a pale-faced man is inside the office of the bacteriologist. Wells refers to this man as the visitor, confirming that he is not known to the bacteriologist, leaving him at this point in the story totally anonymous. Wells describes the visitor in great detail, particularly concentrating on his physical attributes. Examples of this are he held a limp white hand over his disengaged eye. These particular details help to develop this feeling of suspense and tension, as our idea of the visitor now, is that he is rather creepy and sinister. What follows this is a very important line from the visitor: And yet those little particles, those mere atomies, might multiply and devastate a city. This captures the feeling of the plot entirely, the reader is now wondering why the twisted and sadistic visitor is there after all. These anarchist rascals. Perhaps at this point, the visitor was going to tell the bacteriologist what his real aim was. But before he can do so, the wife of the scientist (Minnie) knocks on the office door- a perfect opportunity for the visitor to take the Bacillus (cholera). At this point, the reader can now decide whether the visitor will take it or not. This draws us into the story, as well as building up a great deal of tension. After this, comes the most exciting and fast part of the story- the chase. The bacteriologist has realised that his visitor has stolen the bacillus, so he pulls up a horse-drawn cab and begins the chase. A lot of tension and suspense is built up in this scene; firstly the pace of the story picks up because of the use of Shorter words/sentences, Wells uses this technique to increase the overall excitement of the chase scene. Words that create this are: gesticulating wildly, mad, hastily and swished. The other cockney cab men are commentating on the chase, making it seem like a horse race on the radio or television, which adds to the excitement. Harry Hicks (the visitors cab driver) was using his whip, which was very surprising as it states that cab drivers never normally used their whips. This also adds to this exciting, tense atmosphere. Minnie then picks up a cab and starts to chase the others. The behaviour of the other cab drivers then begin to change they become really excited and start shouting remarks out. It is at this point in the story in which Wells now refers to the visitor as the Anarchist, earlier on in the story, he was calling anarchists Rascals. Towards the end of the chase, the anarchist reveals what his motives for stealing the bacillus were. This is the result of a lot of tension, as this is the first time we know why he has stolen from the bacteriologist. At the end of the chase, when the Phial breaks, the feeling of the story becomes very sorrowful, as the anarchist believes he is going to die, and more importantly, so does the reader. But the actions of the casualty become quite sinister once again, as he starts to laugh and states, anyhow, I shall be a martyr. There is a lot of suspense at this point of the story, coming from the fact that he is laughing when he shouldnt be. Throughout the chase scene, the bacteriologist had been extremely worried, but at the end we find out that the so called cholera is actually a substance that turns animals blue, and the reader sees the bacteriologist laugh it off, and the only factor he worries about is the fact that hell have to make some more. The reason why Wells did so well creating the Suspense and Tension in his story, is the fact that he left it until the very end to let the reader know what the bacillus really was. The second Short story I read was The Adventure of the Speckled Band, which is based around Sherlock Holmes and his partner Watson trying to solve the murder of a young lady. What I believe made this story really worth reading, is the fact that Conan Doyle wrote it from Watsons point of view. Where as The Stolen Bacillus was written in third persons point of view, which in my opinion isnt as effective as Conan Doyles first person view. My reason for this, is the story can be made a lot more descriptive, and that it draws the reader into the story as it makes them feel as though they are in the story as a lot more personal words are used: we, you, they etc

Private Foreign Capital in India :: essays research papers

"Private Foreign Capital in India"-Macro Economics Problem: Has Foreign Direct Investment (FDI) contributed to the growth of Gross Domestic Product (GDP) of India? Null Hypothesis (Ho): There is no significant increase in growth of GDP due to FDI inflow in India. Alternative Hypothesis (H1): There is significant increase in growth of GDP due to FDI inflow in India. Project Prà ©cis: Definition: FDI: The acquisition abroad of physical assets such as plant and equipment, with operating control residing in the parent corporation. GDP: The sum total of all final goods and services produced within a country in a specified period of time. Foreign direct investment is an important source of capital, complements domestic private investment, and is usually associated with new job opportunities, enhancement of technology and boosts economic growth in host countries. Therefore foreign direct investment flows are increasingly looked as a panacea for all the development needs of developing countries. So, there is an increasingly intense competition among countries to attract FDI inflows so much so that governments see the magnitudes of FDI received as indicators of their success. Preliminary Literature Survey: Recent literature has shown that some may bring valuable benefits to their host economies, others may crowd-out domestic enterprises and actually reduce host country welfare. Studies have also shown that host government policies such as screening mechanisms, performance requirements, incentives and pro-active promotion play an important role in determining the quality of FDI inflows. Although FDI inflows into India have increased considerably since1991, its share would appear too small, especially if it is compared with that of other countries in the region such as China. India has been receiving FDI inflows of about $3 to 4 billion a year that represent a marginal under 2 per cent of total inflows attracted by developing countries. In contrast, China has been receiving over $45 billion of inflows representing nearly a quarter of total developing country FDI inflows. Particulars China India FDI Confidence Index score*(January 2000) 1.45 1.14 FDI Inflow (US $ billions, 1998) 45.5 2.3 FDI Stock (US $ billions, 1998) 261.1 13.2 GDP (nominal US $ billions, 1999 estimate) 993 468.4 * The FDI confidence index tracks the impact of likely political, economic and regulatory changes on the foreign direct investment intentions and preferences of the leaders of some of the world’s leading companies. Two parameters i.e. Attractiveness and Current are considered for probable FDI inflow. From the diagram it is evident that India is average on Attractiveness and average on Current too. India scores well above countries like Indonesia, Thailand etc in terms of the parameters.

Role of Marketing Staff

The Role of the Marketing Staff DONALD R. LONGMAN Business management [S increasingly dependent upon marketing to gain enduring competitive advantage. This article describes the rich opportunities for success presented by a change rn the approach to marketing stafF work and acquisition of professional personnel for it. GREAT DEAL has been written in recent years about the marketing concept. We may expect to see much more; for competition in American industry is increasingly centered in marketing-. This is a substantial change from the situation only a few decades ago. Success then hung on creative skill in evolving substantially new types of products, new production processes, new efficiency systems. Each step forward in these areas produced relatively strong and enduring competitive advantages. This is much less true today. Mass training of skilled research and development men and of production engineers, increased mobility of manpower, and mass communication at the professional level have all served to spread technological know-how with amazing speed. Competitors employ research men and engineers of parallel training, professional contact, and skill. If one company's team seems relatively inept in the competitive battle, it is still possible to call upon a superior group of consulting engineers for help while a new team is being built. Under these conditions, competitors quickly identify and match successful innovations made by any company in their field. They may even improve on the original innovator's ideas. It would be vain to suppose that even such corporate giants as Esso, U. S. Steel, or^ General Motors could gain and hold for long a major competitive advantage in product or manufacturing process. Indeed, it has become common practice to grant licenses to competitors on a royalty basis, thus removing technical innovations as a basis of competitive advantage in the market. Competitive Opportunities It^ is this comparative equality in production skills that is forcing a shift in the weight of competition to marketing. Marketing is still a relatively unexplored area. Our customers are so many, so scattered, and so nonhomogeneous in nature and in demands that they are difficult to understand. We are not even sure how we can best serve them economically and efficiently. Changes are still commonplace among big, well-established companies in such basic elements as channels of distribution, discount systems, warehousing arrangements, and service policies. Such changes grow as much out of uncertainty and insecurity m marketing decision as out of changes in the market itself or m marketing institutions. Marketing offers a rich area of opportunity for competitive advantage, richer today than that offered by any other phase of business. But if a company is to seize this opportunity, a lot has to be done. 29 30 Journal of Marketing, July, 1962 Requirements for Efficient Marketing 1. A Sound Understanding of the Market First, it is essential to acquire a comprehensive understanding of the market itself. This is a matter of getting the facts, completely and accurately. One has to know the exact size of the market and its geographical distribution. One must know who make up the market, the numbers and kinds of people. Where do they buy, in what quantities, how often, why? What products are available for them to choose among? What are their characteristics, their prices, tbeir patterns of distribution? What are the products used for, what satisfactions do they provide? Why is one brand chosen over nother; and why do people change in their choices? There is so much that needs to be known, and known well. How else can we think constructively of the marketing process until we have a solid grasp of the facts, a sure sense of perspective? The truth is that little effort to think constructively about marketing was made during the decades when competitive success was estab lished by production efforts. Systematic collection and analysis of marketing facts have been undertaken, even by the largest and most progressive companies, only during the last fifteen or twenty years. Indeed, the evolution of marketing, research may serve as n index of the shift in competitive pressure toward marketing. We possess today the tools and techniques for acquiring quickly and efficiently almost all the basic data necessary to provide executives with a sound perspective in marketing. Yet marketing research is still inadequately utilized; there is ample room even now for a company to gain major marketing advantages over competitors simply by superior knowledge of the facts of the business. The 10,000 professional marketing research men today are probably not a third of the number we may expect when marketing has been developed to a peak of fficiency comparable to production. 2. Innovation The second requisite to superior marketing lies in innovation. There is no progress in acceptance of routine, in copying competitive practices, in turgid operation. Indeed, in the fiuid environment of marketing, with changes in policies, practices, and procedures borne no more of creative thought than of uncertainty, the well thought out, tested innovations may prove extremely rewarding. We must be prepared to consider alterations, often radical changes, in methods and policies. We must become creative, cultivating a flexibility of mind that seeks and considers ew approaches. We must be prepared to reexamine the basic premises upon which our policies rest. We must begin to ask the fundamental questions and to fix them in our mind, looking, looking always for new answers. There exists a unit expected to devise and explore new ideas in the production area. It is supposed to suggest innovations, to challenge current practices. It is staffed with men of imagination, men of specialized education, men whose minds are constantly stirred and challenged by contacts with ba sic research scientists in our universities, foundations, and government units. They are in continuous ontact with other professionals throughout the country, often in other countries, and are constantly stimulated by the ideas and exploratory efforts they encounter in a wide variety of industries. They are Research and Development men. There is no comparable unit in marketing, even in companies whose marketing costs far exceed manufacturing costs. The nearest marketing pai'- allel'is to be found in advertising agencies. These owe their independent existence to the very fact that creative imagination and innovation are obviously essential to advertising; and even the largest advertisers do not provide in their marketing rganizations a climate conductive to high quality creative work. But the advertising agency is concerned fundamentally with only one of many marketing activities. It is not well equipped to serve as the creative arm for the entire marketing function. It is not paid e nough to do the job; nor is the company advertising manager who works with the agency so positioned in his own company that he could spark the creative effort for the entire Marketing Department. This means that a new and different unit is needed to function within the company itself. It must be staffed with men of creative minds, trained n seeing and exploring possibilities not clear to others. They need to be observers of marketing in all of industry, stirred and challenged by professional association with creative men in universities, consulting firms, everywhere that pioneering thought g-oes on. They must imagine, synthesize ideas, experiment systematically. They may be engineers exploring the application of operations research to warehousing. They may be psychologists studying the foundations of sales- †¢ ABOUT THE AUTHOR. Donald Longman is Vice President and Director of Research for the J. Walter Thompson Company, New York. He is President f the American Marlteting Associ ation and Chairman of the International Marketing Federation. In earlier years Dr. Longman was a university professor and a government executive. He has held senior positions in business in both line and staff capacities. He is the author of a number of books and articles. The Role of the Marketing Staff 31 men's or dealers' morale and motivation. They may be marketing researchers probing ways to break old consumer buying habits and build new ones. They may be systematically testing consumer responses to a range of product styles, flavors, or scents. They must be the Marketing R and D. . Scientific Approach to Decision Making The third major requisite to superior marketing lies in hard-headed, scientific decision making. This requires a solid grasp of the facts of a business through research and through experience. More important, it requires imagination, perceptiveness, thoroughness, objectivity, analytical skill, and emotional stability. Few people acquire all these traits in the normal course of their lives; our marketing executives today introduce large portions of emotion, hunch, habit, and haste in their judgments. But needed qualities can be developed as a matter of explicit training. In increasing measure they are being developed in the best of our Schools of Business. Decision making is extraordinarily complex in the marketing field. When decision is required between alternative policies or procedures, it is necessary first to grasp fully and completely the exact nature of the alternatives and all their implications. It may seem simple, for example, to select a brand name for a new product; but this is only true for one who does not know both the values and dangers in a name. A name can convey a sense of quality, lend itself to easy recall, facilitate effective advertising, express values to be received in use; n sum, it can secure a privileged competitive position to its owner. Or it can be easily ridiculed or played upon, fail of copyright, be subject to confusion with other names, and so on. In truth, there are scores of facts to consider in selecting names, a wide variety of criteria to employ in judgment. There is a lot at stake. If this is true of names, i magine how much more true this is of issues concerning pricing, packaging, discount systems, employment and motivation of salesmen, advertising themes, and so on and on. Each issue must be studied objectively, its implications uncovered. All the facts relevant to ecision must be marshalled. The possible effects of alternative courses must be weighed. Experimentation or testing may be considered. This is the slow, arduous, but hard-headed and scientific approach to decision making. This is the way to confident action, desirable any time but mandatory when significantly new, creative innovations are put into effect. Those of us privileged to have close contact with marketing management over the past twenty years have seen a slow but steady progress toward this kind of decision making. Arbitrary, hasty, â€Å"seatof- the-pants† decisions based on hunch, enthusiasm, nd personal preferment for the individual advocates of one course are becoming less common. Yet there remains much room for improvement in decision making today. 4. Efficient Administration The fourth requisite to marketing success lies in efficient administration—the daily execution of policy and practice, the employment of facilities and men, the operating job. This is the field of marketing performance, so obviously necessary that it could not be overlooked. Here the need is for inspiring leadership of men, operating drive, astute supervision of performance in every detail, the building and aintenance of a morale that instills a motivation in the doers of the marketing job. Broadly speaking, marketing can claim credit for superior performance in this area; it has been given thought and attention at a senior business management level. By the same token, it is the marketing requisite least rich in opportunities for improvement and, therefore, least likely to yield a competitive advantage in marketing. The very obviousness of the need for sound administration has tended to obscure the nee d for the other three basic requisites in marketing—a full understanding of the market itself; the development f creative, new ideas or innovations; the making of decisions on a hard-headed, scientific basis. Administration is a big job, involving, the employment and supervision of hundreds, even thousands, of people, as well as the purchase, maintenance, and operation of equipment and facilities of countless kinds. And the huge expenditures for marketing lie under the administrator's control. Small wonder, then, that marketing administration was equated with all of marketing, until increasing competitive equality in other areas forced people to study more seriously the nature of the marketing function. Sound administration is a fundamental component of marketing, but is far from all of it. It is the operation of a gigantic â€Å"machine. † This marketing machine works on the materials provided it, and under the policies and procedures set for it. The machine operator, skilled as he may be in his function, is rarely qualified alone to conceive, test, and decide upon new ideas, on new policies and procedures. He is not an innovator. He is not a researcher. He is not a trained and objective decision maker. These are different problems, requiring skills and training different from his, perhaps even a different temperament. A New Organization of the Marketing Function The slowly growing recognition that marketing management requires much more than administra32 Journal of Marketing, July, 1962 tive skill has led our largest and most progressive companies to bring a new kind of man to the Marketing Vice Presidency. He tends to be more thoughtful, sometimes skilled more in handling ideas than in handling men. He is more objective, analytical, less emotionally involved in his assignment. He has begun demanding research—searching for ideas, thinking of both â€Å"strategy and tactics. † The basic administrative management of arketing, the line operating responsibility, is being delegated to a subordinate General Sales Manager or Director of Field Sales Activities. Concurrently, staff departments in marketing have grown in number and influence. New units have appeared. We now have Product Managers, Marketing Operations Managers, Research Managers, along with the older Advertising and Credit Mana gers. Even Marketing Accounting and Marketing Personnel Managers may serve as members of the Marketing Stafif. Functions and Operation of the Marketing Staff The functions of these several staff groups have not been clearly crystallized as yet. Broadly speaking. , most of them are supposed to study all phases of the company's marketing operations in the area of their specialization; keep the Marketing Vice President closely posted on trends and developments in their areas; check performance efficiency; and recommend policy or procedure changes when they seem needed. Thus, the Product Manager for a particular product keeps closely informed on all competitive conditions affecting his product, observes regional and district sales performance on the product, notes obstacles to sales success, and proposes means of overcoming them. The Operations Manager concerns imself with the supply, maintenance, and efficient performance of all physical facilities, stores, warehouses, delivery systems, etc. As a superior specialist in this area, he advises the Marketing Vice President on ways to improve efficiency and service, and to cut operating costs. The same kind of work is done by the Credit Manager, the Marketing Accounting and Personn el Managers, and the Advertising and Sales Promotion Manager. Collectively, the staff managers cover all the difiierent functions in marketing. When these Departments were set up, it was natural, of course, to staff them with young men ho had proved themselves successful in the company's marketing activities. So, they were drawn from the ranks of the administrators. Generally this is still true, for this is the logical source of men and these jobs are still not clearly enough defined to suggest the need to look elsewhere. But this will change, indeed is in the process of change. It is not enough for the Product Manager or Operations Manager to serve as an observer of operations, to be an administrative second-guesser in a particular area of specialty. This would be a most routine approach to a job, unworthy of senior personnel. Rather, the staff Manager and his assistants must use their advantageous positions to acquire all relevant information affecting their functions. They must assimilate, analyze, and evaluate these data constructively. They must add to this, the stimulus of wide-ranging contact and observation of their industry and of many others. They must cultivate a flexibility of mind inviting new ideas. They must become creative—considering all manner of policies, procedures, activities which can add to marketing opportunities or improve service and increase efficiency. They must develop and explore their creative deas, testing mentally or in the market place those which seem most promising. In handling such tasks, they develop habits of thoroughness and objectivity, making scores of decisions on the basis of a scientific approach. They are truly staff experts— observing, creating, testing, recommending ways of doing their part of the marketing job better than it has been done before . This is the basic job of the Product Manager. Concentrating all energies on the one product or product line for which he bears responsibility, it is his job to conceive new and better ways to market it. His work may lead to recommended product odifications, package changes, price or distribution revisions. He may study advertising, promotion, guarantees, and service, and come up with new recommendations. He is the innovator, the preliminary decision maker, working from intimate knowledge of all relevant facts. The same is true of the Marketing Operations Manager. He is studying the nature and design of his retail outlets, the number and location of warehouses, the packing and order-filling system, the volume and distribution of inventories. He has scores of subjects to study, each offering opportunities for significant improvement. If he can nly conceive a better type of retailing equipment for his stores, a better system of truck scheduling, a finer system of production-distribut ion coordination, he can strengthen his company's competitive position and add to its profits, just as can the Research and Development Manager or the Production Manager. What is true of Product and Operations Managers is just as true of the Advertising, Sales Promotion, and Public Relations Managers. It is just as true of the Marketing Personnel Manager. By use of cost analysis, the Marketing Accounting Manager can make significant contributions to policy on reas of operation, channels of distribution, a quantity discount system, and a hundred other things. We need an explicit, articulated understanding that this is the job of the Staff Manager. We need The Role of the Marketing Staff 33 to recognize formally, and afiirmatively that innovation and scientific decision making is the particular province of these men . . . that collectively they represent a kind of R and D for Marketing. The Staff as Professionals When this is done, we will have a very different set of specifications f or men to fill these jobs. They must possess keenly analytical but highly fiexible minds. They must be imaginative, creative. They must be objective, thorough, trained in the scientific approach to problems. They must know the rudiments of collection, assimilation, and evaluation of data. They must be well informed, with wide contacts in industry and education. In a word, they must be professionals. Broadly speaking, this is the kind of background and training we find most often today in marketingresearch men and consultants. This implies that in time most senior staff positions in marketing will be research positions. After all, research, viewed broadly, is nothing more than the systematic, horough, objective examination of a problem; the orderly acquisition of all relevant data bearing upon it; and the meaningful, creative evaluation of the data in terms of conclusions and recommendations. This is, indeed, what is expected of Marketing Staff Managers. With further passage of time, however, the specific functions of marketing research will be narrowed. Today anyone engag ed in simple fact gathering may be called a research man. Ten years from now, however, the term prohably will be reserved largely for those who by long, and specialized training have mastered the more complex and intricate echniques of research. They will be the specialists in sampling, in operations research, in projective techniques. The Marketing Research Department will not be large, and it will carry out its work on a service basis for all the Marketing Staff Managers. The changes ahead are already very much in the process of being made. Product Managers, Advertising Managers, staff men of every kind are addressing themselves ever more seriously to their Jobs, going farther and farther beyond routine, specialized, administrative observation and suggestion. They are getting into their jobs more deeply han ever, and so they feel impelled to creative and decision making roles. And more and more such jobs are going to research men and to men whose training and temperament commend t hem for a research approach to business. The trend will quicken as there is more widespread specific recognition and articulation of the ultimate character of staff work. MARKETING MEMO We Are Already Living in the Future . . . ^ Are you enjoying your life in 1985? Through no time machine, via no crystal ball, we are, today, living lives accurately predicted by early science forecasters and science fictioneers—but predicted for about 1985. Our age is a good quarter of a century ahead of its time, thanks to developments that would have waited many more years—except for urgent military necessity. Many of us resent defense spending. We begrudge its existence as a necessary waste that helps insure freedom, but yields no tangible return. How wrong we are! Our defense research dollars, aimed at strengthening our military muscle, are pushing civilians toward richer, healthier, safer, more convenient living. It was military money that led to the development of the safety door lock and the low-profile anti-skid tires now on many new automobiles. Military necessity mothered rainwear that remains indefinitely repellent to water, oil. and grease despite repeated laundering and dry cleaning. ^John G. Hubbell, â€Å"Life in 11)85 Today,† reprinted by permission of Quest . . . for tomorrow Magazine, Vol. 2 (Summer, 1961), p. 14. Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.

Case study Essay

Inuit was founded in 1983 by Scott Cook (Former Procter & Gamble employee) and Tom Proulx (Stanford University Programmer), that develops and sells financial and tax solution software for consumers and small to medium sized businesses. The company has always thrived to revolutionise people’s lives by solving their important business and financial management problems. Quicken was its product that was launched in 1984 and struggled the first year, but due to positive reviews in trade journals and print campaign strategies, Intuit got its first break and by 1988 Quicken was the best selling finance product on the market. Early 1990’s saw Intuit growing due to success of Quicken, QuickBooks and Turbotax. These products made some significant contribution in small businesses. Porter’s five forces Analysis for Inuit: Any organization strategy that you develop needs to include gaining a thorough understanding of the external environment that the organization is operating in. The most widely tool that can help you to do this is Porter’s five force analysis. Porter’s model considers five forces that determine the attractiveness of your market by analyzing the competitive intensity. Similarly Porter’s five forces will help Intuit the position of the market and how much do they really stand a chance in this competitive industry, with Microsoft trying to buy them off. 1. Threat of new entrant: Intuit’s marketing strategies have helped the company evolve. Positive word of mouth an exceptional customer services is its most effective marketing tools. Roughly 8 out of 10 customers have bought Intuit’s product and hence engaging with customers directly and communicating with customers on a timely basis has helped distinguish its products. This leads to a very low threat of new entrants in the market. Due to this it is very difficult for new company’s to enter the market and compete with Intuit. 2. Bargaining Power of Buyers: Since Inuit is not the only one in the market, Microsoft being the biggest competitor it increases the bargaining power of buyers giving them more than one option to choose from. Intuit is very well aware of this fact and hence spends significant amount of time and money on consumer research every year. It is very critical for Intuit to know how customers use and feel about their products. This is possible by adapting Site Visit, Lab Study and Remote study conducted by Intuit. 3. Bargaining Power of Suppliers: The only product that Intuit needs is a compact disc and since there are many suppliers of compact disc in the market, the bargaining power of suppliers is very low. This leads to huge competition between suppliers and Intuit has an advantage. 4. Threat for Substitute Products: There is no substitute product available for tax and financial planning software’s apart from hiring specialised people in your company in that field which is turns out to be very expensive and also time consuming. Hence there is no threat for substitute products for Intuit in the market. 5. The intensity of rivalry: Intuit faces huge competition in the market for the products they offer. Microsoft, one of their biggest competitors has tried to buy off Intuit but failed and also withdrawn its money product line after a 18 year battle with Quicken. This has been a great win for Intuit over the software giant. There are many companies providing mobile devices which have become very popular among the younger consumers and hence this increases the intensity of rivalry in the market that will be faced by Intuit. Potential Market entry methods for Intuit: Intuit has a very few ways it can enter the potential market i.e. mobile devices. Depending on various factors, Intuit can adopt acquisition. This will be very quick and fastest way to enter the mobile devices industry. Intuit can acquire some firms that are already in the mobile device  business, have a strong customer base and have all access to the company’s network files. Reference: Pearson Education Limited (2012). Marketing Management (14th ed.). Kotler Keller: Author. Submitted by: Anchal Pathak

DISCUSSION OF THE RESEARCH TEC essays

DISCUSSION OF THE RESEARCH TEC essays IT Projects have a very high rate of failure. It is the responsibility of the IT project manager to ensure the success of the project. For a project manager to be both effective and efficient at their job they must possess the appropriate qualities and skills. Failure of an IT project as a result of poor project management can result from the lack of management of the various constraints on the projects. There can be many factors that can contribute to this, but ultimately it is the role of the project manager to assess and allocate the resources such as time, cost and staff skills accordingly. In assessing the success of the project managers role, it is considered necessary to use qualitative and quantitative research techniques together, rather than either of them alone. To support this argument, two journal articles which be reviewed to show the benefit of both research techniques, but in particular, that the success of IT project management can not be assessed with qualitative measures. The two articles selected to address the essay topic in relation to the practice of information technology project management are attached at Appendix 1 and Appendix 2. The first article is entitled No More IT Projects. This article presents insights on the failure of companies in the U.S. to align information technology (IT) plans with their corporate strategies as of March 20044. This article focuses on quantitative research, in particular statistical research, to support the failure of IT projects through a project manager not addressing the alignment of the project with corporate requirements. The second article is IT Project Management: developing on-going skills in the management of software development projects5. In evaluating the different aspects of IT project management the ability to align IT plans with corporate strategies is an extremely important facet of IT project...

Ethan from †Realism Essay Example

Ethan from – Realism Essay Example Ethan from – Realism Essay Ethan from – Realism Essay Essay Topic: Equus Ethan Frome The rise of Realism in 1855 was the clip when farming began to industrialise. communicating expanded through railwaies. and Nationalism was yet once more revived. On top of all these of import transmutations that have marked this period of clip was the significance for literature with a new audience. new scenes. and new characters. The novel. Ethan Frome. by Edith Wharton. is a brilliant illustration of literature from the Realistic period. First. Realism is a definite motion off from the Romantic period. Romantics wrote sing the unique and the unusual. whereas in Realism. literature was written about the norm and ordinary. The town where the novel takes topographic point is Starkfield. an mean agriculture community. There is non much in the town that is of involvement or anything excessive to be known for. In add-on. literature from Romanticism focused on hopes. while Realistic literature illustrated incredulity and uncertainty. The storyteller describes the scene where Zeena declares to Ethan that her illness is acquiring serious. stating. She continued to stare at him through the dusk with a bearing of pale authorization. as of one consciously singled out for a great destiny. I’ve got complications. ’ she said ( 108 Wharton ) . Hope for Zeena’s wellness is nonexistent. and she. being a hypochondriac. confirms the fact that she feels dubious about life. The Romantics wrote about the unusual and hopeful. which are features that are non strongly represented in Realistic literature. The 2nd facet of Realism is the thought of Regionalism. One indicant of Regionalism in literature is the characters’ idiom. An first-class word picture of idiom is where Harmon Gow says. Wust sort. . . . More’n plenty to kill most men ( 6 ) . His regional speech pattern is shown by the spelling and punctuation. leting the reader to hold an thought of how Harmon would hold said it. Another facet of Regionalism is the imposts and the manner of life of the characters. One manner of life that the characters are accustomed to is the normalcy of matrimony between cousins. As this pattern is non enthusiastically accepted everyplace. it brings the Regionalistic facet to the novel. Regionalism. which includes the features of idiom and imposts. is a critical constituent of Realism. Third. Realistic literature uses the construct of Naturalism. In Ethan Frome. the black winter scene is a primary hint that nature plays a cardinal function in the narrative. Nature is displayed as a powerful and malevolent force that is apathetic to humankind. In the novel. the storyteller one time stated. But when winter shut down on Starkfield. and the small town lay under a sheet of snow perpetually renewed from the pale skies. I began to see what life there–or instead its negation–must have been. . . ( 7 ) . This statement depicts the winter seasons in Starkfield as gloomy and unwanted conditions. Aside from the scene. the basic carnal nature of worlds besides draws out the Naturalistic traits in Realism. The storyteller tells what was traveling through Ethan’s head following the smash-up. . . . and far away. up the hill. he heard the oxalis neigh. and thought: `I ought to be acquiring him his provender. . . ( 172 ) . At such an intense minute. Ethan’s carnal nature brings him to believe about be givening to his hungry Equus caballus alternatively of caring about his and Mattie’s seesawing lives. These illustrations signify the sense of nature and its forces used in the literature of Realists. Edith Wharton’s novel. Ethan Frome. is a fantastic illustration of Realistic literature. Its manner shows marks of a distinguishable displacement off from Romanticism and illustrates the facets of Regionalism and Naturalism. two major constituents of Realism. Writers of the Realistic period depicted life as typical. mundane people lived and knew it to be. utilizing these of import points. The ordinary characters that dealt with common jobs and state of affairss in the literature brought a new group of readers. set uping a alone new epoch that has changed the manner people perceive life everlastingly.

The US Occupation of the Dominican Republic, 1916-1924

The US Occupation of the Dominican Republic, 1916-1924 From 1916 to 1924, the US government occupied the Dominican Republic, mostly because a chaotic and unstable political situation there was preventing the Dominican Republic from paying back debts owed to the USA and other foreign countries. The US military easily subdued any Dominican resistance and occupied the nation for eight years. The occupation was unpopular both with the Dominicans and Americans in the USA who felt it was a waste of money. A History of Intervention At the time, it was common for the USA to intervene in the affairs of other nations, particularly those in the Caribbean or Central America. The reason was the Panama Canal, completed in 1914 at a high cost to the United States. The Canal was (and still is) hugely important strategically and economically. The USA felt that any nations in the vicinity had to be closely watched and, if need be, controlled in order to protect their investment. In 1903, the United States created the Santo Domingo Improvement Company in charge of regulating customs at Dominican ports in an effort to recoup past debts. In 1915, the US had occupied Haiti, which shares the island of Hispaniola with the Dominican Republic: they would stay until 1934. The Dominican Republic in 1916 Like many Latin American nations, the Dominican Republic experienced great growing pains after independence. It became a country in 1844 when it broke from Haiti, splitting the island of Hispaniola roughly in half. Since independence, the Dominican Republic had seen over 50 presidents and nineteen different constitutions. Of those presidents, only three peacefully completed their designated terms in office. Revolutions and rebellions were common and the national debt kept piling up. By 1916 the debt had swollen to well over $30 million, which the poor island nation could never hope to pay. Political Turmoil in the Dominican Republic The USA controlled the customs houses in the major ports, collecting on their debt but strangling the Dominican economy. In 1911, Dominican President Ramà ³n Cceres was assassinated and the nation erupted once again into civil war. By 1916, Juan Isidro Jimà ©nez was president, but his supporters were fighting openly with those loyal to his rival, General Desiderio Arà ­as, former Minister of War. As the fighting got worse, the Americans sent marines to occupy the nation. President Jimà ©nez did not appreciate the gesture, resigning his post rather than take orders from the occupiers. The Pacification of the Dominican Republic The US soldiers moved quickly to secure their hold on the Dominican Republic. In May, Rear Admiral William B. Caperton arrived in Santo Domingo and took over the operation. General Arias decided to oppose the occupation, ordering his men to contest the American landing at Puerto Plata on June 1. General Arias went to Santiago, which he vowed to defend. The Americans sent a concerted force and took the city. That wasn’t the end of the resistance: in November, Governor Juan Pà ©rez of the city of San Francisco de Macorà ­s refused to recognize the occupation government. Holed up in an old fort, he was eventually driven out by the marines. The Occupation Government The US worked hard to find a new President who would grant them whatever they wanted. The Dominican Congress selected Francisco Henriquez, but he refused to obey American commands, so he was removed as president. The US eventually simply decreed that they would place their own military government in charge. The Dominican army was disbanded and replaced with a national guard, the Guardia Nacional Dominicana. All of the high-ranking officers were initially Americans. During the occupation, the US military ruled the nation completely except for lawless parts of the city of Santo Domingo, where powerful warlords still held sway. A Difficult Occupation The US military occupied the Dominican Republic for eight years. The Dominicans never warmed to the occupying force, and instead resented the high-handed intruders. Although all-out attacks and resistance stopped, isolated ambushes of American soldiers were frequent. The Dominicans also organized themselves politically: they created the Unià ³n Nacional Dominicana, (Dominican National Union) whose purpose was to drum up support in other parts of Latin America for the Dominicans and convince the Americans to withdraw. Prominent Dominicans generally refused to co-operate with the Americans, as their countrymen saw it as treason. The US Withdrawal With the occupation very unpopular both in the Dominican Republic and at home in the USA, President Warren Harding decided to get the troops out. The USA and the Dominican Republic agreed on a plan for an orderly withdrawal which guaranteed that customs duties would still be used to pay off long-standing debts. Starting in 1922, the US military began gradually moving out of the Dominican Republic. Elections were held and in July of 1924 a new government took over the country. The last US Marines left the Dominican Republic on September 18, 1924. The Legacy of the US Occupation of the Dominican Republic Not a whole lot of good came out of the US occupation of the Dominican Republic. It is true that the nation was stable for a period of eight years under the occupation and that there was a peaceful transition of power when the Americans left, but the democracy did not last. Rafael Trujillo, who would go on to become dictator of the country from 1930 to 1961, got his start in the US-trained Dominican National Guard. Like they did in Haiti at roughly the same time, the US did help build schools, roads, and other infrastructure improvements. The occupation of the Dominican Republic, as well as other interventions in Latin America in the early part of the Twentieth Century, gave the US a bad reputation as a high-handed imperialist power. The best that can be said of the 1916-1924 occupation is that although the USA was protecting its own interests in the Panama Canal, they did try to leave the Dominican Republic a better place than they found it. Source Scheina, Robert L. Latin Americas Wars: Washington D.C.: Brassey, Inc., 2003.the Age of the Professional Soldier, 1900-2001.

Why should we think sociologically about everyday life Discuss by Essay

Why should we think sociologically about everyday life Discuss by drawing on writings by Mills and Bauman - Essay Example According to Bauman (2001), there are characteristics that set sociological thinking apart from other, more commonsense ways of thinking. Sociological thinking questions basic assumptions – it does not take for granted the everyday suppositions that we make; rather, it deconstructs theses assumptions and breaks them down, making them open to debate and differing opinions. Also, such a way of thinking goes beyond just our individual experiences; instead, it tries to explore multiple world views, trying to look at as many different perspectives as possible, respecting and accepting that difference of opinion will always exist. Another difference between sociological thinking and other kinds of thinking are that when trying to explore human behavior, such a way of thinking does not limit itself to individual experience, but instead, looks at societal behavior as a basis for explaining human behavior. Lastly, sociological thinking is structured in such a way that it bases its argu ments by backing it up with evidence, rather than making claims that are unsupported by facts. So what are the reasons that make it important for us to think sociologically? What can such a thinking do for us and why is it important? One of the most important reasons for thinking sociologically, as Bauman & May (2001) make clear for us, is its emphasis on de-familiarizing ourselves with what we have come to take as granted. What this does is that it opens us up to differing perspectives, allowing us to think beyond what we have taken to be our reality. â€Å"To all those who think that living life in a more conscious way is worth the effort, sociology is a welcome guide† (Bauman & May 2001). Sociological thinking is reflective and perceptive; it encourages us to look at the world in new ways, exploring and understanding issues from multiple perspectives, always accepting the fact that people will hold different opinions, depending on their own individual experiences and social

Sustainable Tourism Development in Turkey Literature review

Sustainable Tourism Development in Turkey - Literature review Example Tourism becomes couched in sustainable development, which is the ability to positively manage the assets inherent in the natural environment for the purpose of increasing the wealth and well being of the inhabitants of a certain region.   It should be possible to maintain this kind of management in the short and long run; hence the development ought to be sustainable. The problem Tosun finds with the definition of STD is that it proves idealistic in its assumption that all nations are able to effectively employ its tenets. STD was proposed by the WCED, predominantly made up of representatives from developed countries, which appeared not to consider the inferior capabilities of the developing nations to implement the schemes proposed by STD. The researcher argues that Turkey has not been able to sustain the development of tourism quite in the way proposed by the WCED. The heavy indebtedness of developing countries, on the whole, has made it necessary for tourism to be expanded in order to generate much-needed revenue (Teye, 2000, p. 2;). However, the concentration of power in the hands of a central government and the business owners of the tourism sector has prevented the wealth of tourism from being distributed â€Å"fairly† among the inhabitants of the tourist areas (Tosun and Timothy, 2001, p. 353). Tosun agrees with other researchers (Stoeckl et al. 2006) that planning is necessary for sustainable development, and lack of planning by weak local governments generates a host of problems for the tourist areas (Garlick, 2002). Population growth taxes the capacity of the environment as well as the infrastructure (Font and Ahjem, 1999), and far from integrating tourism into the â€Å"broader social environment† (Beeton, 2006), the erection by the elite of numerous hotels and large houses has pressured the sewage systems causing seepage into the groundwater. The tourists themselves, as well as others who take up second-homes in the tourist areas, have so encroached upon the land-space that overcrowding and marginalization of the indigenous people have resulted. Neither do many tourists nor business owners they seek to preserve the environment, but exploit the natural resources without thought of adverse effects. D’Sa concurs with this: â€Å"Ordinary Third World people (as opposed to the à ©lites) find tourism in its present form highly exploitative and socially damaging† (1999, p. 64).   Noise pollution from blaring horns and discos, land and water pollution by littering and waste disposal from yachts, resorts, etc. have also added to the strain on the environment.  

SOC 428 (Families, Delinquency, & Crimes Essay Example | Topics and Well Written Essays - 2000 words

SOC 428 (Families, Delinquency, & Crimes - Essay Example The impact of working mothers on childcare and development of young children is even greater. With less time to spend together as a family, the development of children is then influenced to an even greater extent on external factors outside the family circle. The school environment, the social interaction with other children in the neighborhood, participation in local clubs and societies etc. take on a bigger role in shaping the social character of the child and extent, if any, of an inclination towards antisocial behaviors. The importance of greater time for social interaction of parents with their children in the context of the relationship between family variables and child behavior is discussed in Family Process journal1, wherein it states that â€Å"although a diversity of factors may be associated with the development and maintenance of conduct/oppositional disorders in children, of primary importance are the moment-to-moment interactions that the child has with his or her primary caregivers.† It is an unfortunate present day reality that in many families, parents do not spend sufficient time with their children as they used to, usually due to work commitments. So it is no surprise that they acquire habits, attitudes and behaviors from elsewhere that prove detrimental to their future lives. As far as the effects of the neighborhood is concerned on family processes, especially in the absence of sufficient parental involvement in the lives of their children, it too can be a significant factor. Emily and Daniel2 conducted a longitudinal study from toddlerhood to school entry of the impact of neighborhood disadvantage on early child overt behavior problems in a low-income, urban sample of 281 African American and European American boys. Neighborhood effects on boys behavior emerged, albeit only at age 6 at the extreme of neighborhood disadvantage. Findings suggested that boys in underclass

Judy Baca Research Paper Example | Topics and Well Written Essays - 250 words

Judy Baca - Research Paper Example hat is interesting in this endeavor is the cooperative effort done by artists around the world who is collaborating with her to complete the travelling mural. I t is dubbed as a â€Å"global village† because as the â€Å"World Wall† tours the world; artists from different parts of the world paints a panel to form part of a global community. . Latest contributions came from artists from Finland, Russia, Palestine, Israel, and Canada. (Chavez, Cesar. n.d.) A mural is designed to bring beauty to the wall, building, freeways, or underpass. Sometimes, it depicts the culture of the community wherein it is painted, the concerns and values of its people. This is the theme shown in the Great Wall of Los Angeles, done in 1976 and is said to be the world’s largest mural, with 13’ x 2500’. The mural is a combined effort of the community and several artists that took five summers to complete. (â€Å"Judy Vaca†) I believe that the work of Judy Vaca carries with it a unifying theme that has been desired by everybody in the world. I think that her painting is just not a painting or a piece of art but something that brings to mind what one wants to achieve for life, for the community and for the world in general. The mural is also one way in which Judy Vaca develops the artistic ability of her students in arts. The mural, as a collective work, gives the artists a chance to use their painting skills to be in unison with the others. In the end, I see that there is a taint of activism in mural works, but at the same time provides portrayals of nationalism in the way she carried out all of her

Diversity Within Organizations Essay Example | Topics and Well Written Essays - 2750 words

Diversity Within Organizations - Essay Example So this paper is aimed at finding valid answers to many different questions about diversity in the work settings. Globalization is fostering a world of diversity, and this trend presents challenges as opportunities. It is better to be well informed in this area of knowledge in order to make the best decisions when dealing with workplace diversity. Managing diversity within organizations requires tremendous efforts since managing uniformity is relatively easier. There are many tangible benefits of managing diversity in a business world that requires it. More and more diversity is becoming more important due to the globalization process and the diversity in the marketplace of products and services that are aimed at a diverse audience. Hickman (n.d.) stresses that managing diversity is "more challenging, expensive, time consuming, demanding, stressful, and prone to fail". But it is a necessary task to tackle this challenge of managing workplace diversity. Even though uniformity is easier to manage, it has some important drawbacks as Hickman remarks: "an abundance of research and experience shows that organizations and work environments with high levels of required uniformity inevitably stifle creativity and innovation, retard initiative-taking, prevent widespread accountability for results, limit freedom to expand and create value, and weaken individual motivation, commitment and fulfillment." (Hickman, n.d.). On the other hand, a diverse organization can be much more creative and competitive when it is manager through a unified vision. According to Hickman, "Diversity must be carefully and constantly nurtured, because creating an organization is a lot like leveling ground. Both activities create new space where the initial staffing or first species will attempt to dominate and control diversity. The very act of establishing and staffing an organization begins a process of limiting diversity, unless diversity is genuinely valued and vigilantly nurtured." (Hickman, n.d.). So it is extremely important to nurture diversity in order to achieve the desired results of meeting the needs of a diverse marketplace, especially in the context of global markets. 2.- Importance of Workplace Diversity. Technological advances have permitted that many companies can have an international presence, and at the same time this means that new work environments are created with a diverse workforce in those nations. Human Resource departments shouldn't be biased according to gender, ethnicity, sexual orientation, physical abilities, or nationality. According to SmallBusinessBible.org (n.d.) "The only apparatus of judgment should be educational background, work experience and expertise. Differences may prevail on an interpersonal level due to inequality in personalities, work styles, communication styles, and organizational skills." Diversity policies should be implemented in an effective and meaningful way in the work environments. An obvious importance of such policies it that it creates synergy among its employees. So creativity can be fostered in a more intelligent and efficacious manner. SmallBusinessBible.org states that "The end result of such diversity is a working environment that is inclusive. It is important for the HR

Judy Baca Research Paper Example | Topics and Well Written Essays - 250 words

Judy Baca - Research Paper Example hat is interesting in this endeavor is the cooperative effort done by artists around the world who is collaborating with her to complete the travelling mural. I t is dubbed as a â€Å"global village† because as the â€Å"World Wall† tours the world; artists from different parts of the world paints a panel to form part of a global community. . Latest contributions came from artists from Finland, Russia, Palestine, Israel, and Canada. (Chavez, Cesar. n.d.) A mural is designed to bring beauty to the wall, building, freeways, or underpass. Sometimes, it depicts the culture of the community wherein it is painted, the concerns and values of its people. This is the theme shown in the Great Wall of Los Angeles, done in 1976 and is said to be the world’s largest mural, with 13’ x 2500’. The mural is a combined effort of the community and several artists that took five summers to complete. (â€Å"Judy Vaca†) I believe that the work of Judy Vaca carries with it a unifying theme that has been desired by everybody in the world. I think that her painting is just not a painting or a piece of art but something that brings to mind what one wants to achieve for life, for the community and for the world in general. The mural is also one way in which Judy Vaca develops the artistic ability of her students in arts. The mural, as a collective work, gives the artists a chance to use their painting skills to be in unison with the others. In the end, I see that there is a taint of activism in mural works, but at the same time provides portrayals of nationalism in the way she carried out all of her

Time spent outdoors is Beneficial Essay Example | Topics and Well Written Essays - 500 words

Time spent outdoors is Beneficial - Essay Example he greater part of the day working inside and then go home to their residential condominium buildings to rest and sleep, so that this has led to a sedentary way of life for most. This kind of lifestyle has a deleterious or adverse effect on a persons health in the long run. Outdoors refers to places in a natural setting when in some rural areas or in semi-natural environments when in out-of-town suburban places or when in highly urbanized cities, to any place that is outside of any building or dwelling. In this regard, it is vital for people to get out especially during daytime in order to get the beneficial effects of sunshine, such as vitamin D. Other than that, they also get fresh air as opposed to breathing indoor air produced by the air conditioners which have become quite ubiquitous these days and may contain toxins. Spending time outdoors and staying in the sunshine also has some psychological effects on people, as they will raise their spirits and avoid depressed moods. In other words, spending time outdoors clears the mind and raises the spirits of people as they can see and appreciate all the beauty of nature. Time spent outdoors can be particularly enjoyable if they also engage in some recreational activities or leisurely pursuits like cycling, hiking, camping or fishing. The idea of spending time outdoors is to engage in some physical activity that will let a person burn off excess calories and avoid the dangers of obesity and its associated ailments. A person who is quite active and spends a considerable amount of time outdoors tends to be a bit healthier compared to a person who sits in the office the whole day. This is why doctors and other health care practitioners and wellness advocates encourage people to be active whenever they have spare time to do so. However, people need not stay too long in direct sunlight as it is also dangerous in some respects, such as the ultra-violet rays that can cause skin cancer. A few minutes each day of sun

Sullivan Ballous Letter to His Wife Before the Battle of Bull Run Essay Example for Free

Sullivan Ballous Letter to His Wife Before the Battle of Bull Run Essay Love of country is not unique to Americans, but in a democracy, sending citizens to war requires far more than a dictators fiat. In 1861, men on both sides of the conflict were willing to lay down their lives for what they believed to be right. Southerners fought for states rights and a society built upon human slavery, which many considered the natural order of the universe. When the war started, few volunteers in the northern army marched off to end slavery, but many were ready to fight and die to preserve the Union. One such soldier was Major Sullivan Ballou of the Second Regiment, Rhode Island Volunteers. Then thirty-two years old, Ballou had overcome his familys poverty to start a promising career as a lawyer. He and his wife Sarah wanted to build a better life for their two boys, Edgar and Willie. An ardent Republican and a devoted supporter of Abraham Lincoln, Ballou had volunteered in the spring of 1861, and on June 19 he and his men had left Providence for Washington, D.C. He wrote the following letter to his wife from a camp just outside the nations capital, and it is at once a passionate love letter as well as a profound meditation on the meaning of the Union. It caught national importance 129 years after he wrote it, when it was read on the widely watched television series, The Civil War, produced by Ken Burns. The beauty of the language as well as the passion of the sentiments touched the popular imagination, and brought home to Americans once again what defense of democracy entailed. Ballou wrote the letter July 14, while awaiting orders that would take him to Manassas, where he and twenty-seven of his men would die one week later at the Battle of Bull Run. LETTER TO HIS WIFE (1861) My very dear Sarah: The indications are very strong that we shall move in a few days perhaps tomorrow. Lest I should not be able to write you again, I feel impelled to write lines that may fall under your eye when I shall be no more. Our movement may be one of a few days duration and full of pleasure and it may be one of severe conflict and death to me. Not my will, but thine O God, be done. If it is necessary that I should fall on the battlefield for my country, I am ready. I have no misgivings about, or lack of confidence in, the cause in which I am engaged, and my courage does not halt or falter. I know how strongly American Civilization now leans upon the triumph of the Government, and how great a debt we owe to those who went before us through the blood and suffering of the Revolution. And I am willing perfectly willing to lay down all my joys in this life, to help maintain this Government, and to pay that debt. But, my dear wife, when I know that with my own joys I lay down nearly all of yours, and replace them in this life with cares and sorrows when, after having eaten for long years the bitter fruit of orphanage myself, I must offer it as their only sustenance to my dear little children is it weak or dishonorable, while the banner of my purpose floats calmly and proudly in the breeze, that my unbounded love for you, my darling wife and children, should struggle in fierce, though useless, contest with my love of country? I cannot describe to you my feelings on this calm summer night, when two thousand men are sleeping around me, many of them enjoying the last, perhaps, before that of death and I, suspicious that Death is creeping behind me with his fatal dart, am communing with God, my country, and thee. I have sought most closely and diligently, and often in my breast, for a wrong motive in thus hazarding the happiness of those I loved and I could not find one. A pure love of my country and of the principles I have often advocated before the people and the name of honor that I love more than I fear death have called upon me, and I have obeyed. Sarah, my love for you is deathless, it seems to bind me to you with mighty cables that nothing but Omnipotence could break; and yet my love of Country comes over me like a strong wind and bears me irresistibly on with all these chains to the battlefield. The memories of the blissful moments I have spent with you come creeping over me, and I feel most gratified to God and to you that I have enjoyed them so long. And hard it is for me to give them up and burn to ashes the hopes of future years, when God willing, we might still have lived and loved together, and seen our sons grow up to honorable manhood around us. I have, I know, but few and small claims upon Divine Providence, but something whispers to me perhaps it is the wafted prayer of my little Edgar that I shall return to my loved ones unharmed. If I do not, my dear Sarah, never forget how much I love you, and when my last breath escapes me on the battlefield, it will whisper your name. Forgive my many faults, and the many pains I have caused you. How thoughtless and foolish I have oftentimes been! How gladly would I wash out with my tears every little spot upon your happiness, and struggle with all the misfortune of this world, to shield you and my children from harm. But I cannot. I must watch you from the spirit land and hover near you, while you buffet the storms with your precious little freight, and wait with sad patience till we meet to part no more. But, O Sarah! If the dead can come back to this earth and flit unseen around those they loved, I shall always be near you; in the garish day and in the darkest night amidst your happiest scenes and gloomiest hours always, always; and if there be a soft breeze upon your cheek, it shall be my breath; or the cool air fans your throbbing temple, it shall be my spirit passing by. Sarah, do not mourn me dead; think I am gone and wait for thee, for we shall meet again. As for my little boys, they will grow as I have done, and never know a fathers love and care. Little Willie is too young to remember me long, and my blue-eyed Edgar will keep my frolics with him among the dimmest memories of his childhood. Sarah, I have unlimited confidence in your maternal care and your development of their characters. Tell my two mothers his and hers I call Gods blessing upon them. O Sarah, I wait for you there! Come to me, and lead thither my children.

The Introduction To Death Penalty Philosophy Essay

The Introduction To Death Penalty Philosophy Essay Introduction to Death penalty The death penalty also called as Capital Punishment is one of the legal process in which a person is punished and put to death for a crime by the state. It is considered as the ultimate denial of the human rights. If a person is punished in this manner, a death sentence is a judicial decree, whereas Execution is the real process of the cause of death of the person. This degrading, inhuman and cruel punishment is being done in name of justice. It desecrates the right to life which is announced publically or officially in the Universal declaration of Human Rights. Death penalty is not considered as mandatory rather it is considered as discretionary in all the capital offenses except the murder case. Background of crime, physical and mental condition of the offender, age of the accused is taken into account by the judges for various capital offenses. It is valid and justified form of punishment. One calls it as deterrence while tit is regarded as potential of executing innocent people b y the others. Also one calls it justice, punishment and retribution while the others say that execution is murder. The punishment of murder is becoming less and less. Punishment for crime should be cruel and harsh. The aim of justice system is to protect rights of property, liberty and life. Here death penalty plays very important role. The criminal has to suffer for his wrongdoing or crime, stops him committing again and allows other criminals to commit the same. A judge orders a criminal for whole life to be in prison, but the prisoner is out of prison within 15 years. Thus the criminals continue committing crimes as they do not have the fear of punishment as they know that they will not be killed. For this death penalty should be an option so that before breaking the law they may be afraid. Capital offenses or we can say that capital crimes are the crimes which results in death penalty. Crime is an obvious part of the society. Death penalty had been practiced by many societies; currently it is practiced by around 58 nations and has been abolished by 97 countries. Execution of criminals i.e. a person who executes criminals by order of the law and the political opponents are being used by all the societies- both to punish the crime and also to suppress the political dissent. In most of the places where capital punishment is practiced it is restricted for various purposes like treason, murder, part of military justice or as espionage. In some of the countries sexual crimes like adultery, sodomy, rape and incest carries death penalty while in Islamic nations religious crimes like apostasy carry death penalty. In most of the countries that uses the death penalty, drug trafficking is also considered as a capital offense. In china, some of the serious cases of corruption as we ll as human trafficking are suffered for wrong doing by death penalty. In all the cases death penalty is opposed by Amnesty International without exception regardless of forming part of offender, nature of crime or the method which is used by the state to put a prisoner to death. Capital punishment has proved to have good benefits in order to determine the consequences which the criminals deserve in the country. This is required to make certain the moral values and safety of the society, then there will be no need of the expenses that are involved in death penalty. History of Death Penalty: Death penalty was set up as a punishment for people who committed crimes. The king of Babylon, Hammurabi in 18th century BC put into the form of a code the death penalty for almost 25 different crimes and murder was not included in them. In 16th century BC Egypt, the first death sentence occurred which was historically recorded where the wrongdoer was ordered to take his own life. Hittite code also practiced death penalty in 14th century BC. Death was made the penalty by Draconian code of Athens in 7th century BC for every crime which was committed. In 5th century death penalty was codified by the Roman Law. There are five justifications for implementation of death penalty which are as follows: The chances that the offender will return back to the society are reducing to nil. Closure for victims families. Other offenders discourage or deter against the future violations. For the offender who commits such serious crimes, death penalty is the appropriate punishment. Rightful societal vengeance is also one of the justifications of death penalty. Death Penalty Facts There are several reasons to abolish death penalty which are discussed as follows: Executions are carried out at unsteady cost to the taxpayers: It costs much more to execute a person rather than to keep him in the prison throughout the entire life. It is being observed that the death penalty trials are around 20 times more costly than the trials that seek a sentence of life in jail without any possibility of parole. No credible evidence is there that the capital punishment causes crime: Scientific studies had failed to find out that that executions cause people to commit crime more than seeking a sentence of life in prison. The states where death penalty is not practiced have much less murder rates. Innocent people are being executed and convicted: The wrong execution of innocent people creates lack of justice which can never be rectifiable. In the last two years it was found that four men had been executed wrongfully for the crime which they did not committed. Always there is a risk of an innocent people to be executed. Race plays a vital role in deciding who is sentenced to die: The two major factors that decides who lives and who dies are the race of victim and the race of defendant. It was concluded from the report of General Accounting Office in the year 1990 that those people who killed the whites were mostly sentenced to death than those who killed blacks. The death penalty is asked to be given without aim or purpose at random: The three determining factors in death penalty case where crime is committed are the politics, jurisdiction and the quality of legal counsel. The death penalty is considered as a lethal lottery. Out of 22,000 people who commit crime every year, approximately 150 people are put to death. Capital punishment goes against every religion: Execution is regarded as immoral by almost all the religious groups although isolated passages of the religious scriptures have given strength to death penalty. Millions of people spend on death penalty which can be used to help the families of the murder victims: Many families who have lost their loved ones in murder victims feels that neither death penalty will not curse their wounds nor will end their pain. In order to help the families funds can be used to put their lives back together crime victim hotlines, counseling, restitution and many other services that addresses their needs. A large number of countries round the world had given up the use of death penalty, but the consensus has not been formed by the world against the use of death penalty. Every year thousands of people are executed in China, which is the most popular country in the world and it is used regularly by the most powerful country, the US. The use of capital punishment is retained by eighty four countries in the world. The use of death penalty is declining in most of the countries and will be abandoned soon. Death penalty in Islam: Islam accepts death penalty. The main point to note is that life is taken by the people by the way of justice and law. In Islam, death penalty is put into practice by the court as punishment for creating serious crimes. But ultimately it is believed that external punishment is in almightys hand. According to the Islamic penal code, the non- physical, immaterial part of man, the soul, the immortal part of man which feels and thinks is to save lifes, prevent corruption and promote justice. Islamic philosophy holds a view that severe and cruel punishment should be given to the one who commit serious crimes, damages the individual victims, or utter a threat to destabilize foundation of the society. International murder and Fasad fil-ardh (which means to spread mischief in land) are the two crimes according to the Islamic law which are to be punishable by death. International murder: The Quran makes laws against the death penalty for murder, though compassion and forgiveness are strongly supported. A choice is given to the murder victims family either to declare with force and confidence on death penalty or to forgive the performer to take mandatory compensation for their losses. Fasaad fi al-ardh: This is the second crime which is being applied for capital punishment. It means spreading mischief in the land. it can have many different meanings but it generally means those crimes that that affects the whole community and destabilizes the society. Crimes under this include the following: Homosexual behavior Terrorism Adultery Treason/ Apostasy (it means when one joins the enemy to fight against the Muslim community leaving faith) Land, sea and air privacy Rape There are various methods of Capital punishment like firing squad, stoning, beheading and hanging. One important thing to be noted is that in Islam there is no place for vigilantism- before the punishment is announced, one must properly convict in Islamic court of Law. Thus the court can order the punishments according to the case basis like prison sentences, imposing fines etc. Questions arise that are the people in favor of death penalty for a person who committed crime? The answer to this question is explained by the following graph. Trend: Are You in Favor of the Death Penalty for a Person Convicted of Murder? According to the recent data of October 2011, approximately 61% people are in favor of death penalty for the one who is convicted of murder, 35%people are against this and around 4% people have no opinion related to this. Conclusion: During the last few decades many studies have sought to find out whether death penalty has doubtful effector deterrent effect on the homicides rates. Researchers have found out the conclusions very widely. It is being concluded that a statement of an intention to punish or hurt deters murders, saving number of people whereas other studies concluded that there is an increase in homicides due to executions. Most of the people believe that there is no effect due to executions on murder rates. It is being concluded from the new report on Law and Justice from the committee i.e. the Death Penalty and the National Research Council Report Deterrence that research on effect of capital punishment on the homicide rates is useless to determine whether there is increase in death penalty, decrease in death penalty or has no effect on these rates. The major question arises whether capital punishment is more or less effective as a cause rather than the punishments like life without possibility of pa role is considered as sensible alternative to death penalty. Simply death penalty is societys way of concluding that an individual has a right to die for committing crime. Harsh punishments are given which are justified by the nature. If the person suffers penalty, it is desirable. Thus punishment is one of the legitimate purposes of criminal sanction.

Free Essays on The Stranger (The Outsider): Disillusionment :: Camus Stranger Essays

Disillusionment in Camus' The Stranger (The Outsider) In Albert Camus' The Stranger (The Outsider), the protagonist Meursault is clearly disillusioned of life in general. Two examples of this disillusionment occurred in the instances of his mother's death and an offer to be transferred to another work environment. This incomplacency is paramount in discerning this meticulous, selfish Camusian character. In regard to his mother's death, he seemed indifferent at the loss of her life. He was so uninterested in her funeral that he remarked the following: "...I can be there for the vigil and come back tomorrow night" (Camus 3). His mother appeared to slow him down. He claimed he never went to visit her in the nursing home because she enjoyed it too much. Nonetheless, he admitted, in addition, that the visit "took up my Sunday -- not to mention the trouble of getting to the bus, buying tickets, and spending two hours traveling" (Camus 5). To further define his insensitivity, Meursault shed not even one tear in this part of the novel; moreover, he expressed no form of sorrow whatsoever. Likewise, Meursault's attitude and reaction toward an offer to be relocated to a Parisian location was a monumental indicator of his insensitivity. One would expect him to accept or decline the offer graciously and respectfully. Meursault proved, again, to be unpredictable when he states, in regard to his then current life and a possible reincarnation in Paris: "...it (life) was all the same to me" (Camus 41). Caught off-guard by his response, Meursault's boss asked yet another question: was Meursault interested in a change of life? Unmoved, Meursault further retorted that one life was as good as another, and, furthermore, he wasn't dissatisfied with his current status at all. (Notice how he never stated that he was happy with it either.) Meursault's boss blasted him, crying that Meursault never gave him a straight answer and had no ambition; his boss sad both of which were "disastrous" qualities in business (Camus 41).

Administer Medication to Individuals, and Monitor the Effects Essay

The Medicines Act 1968 This act is an Act of Parliament of the United Kingdom and it governs the manufacture and supply of medicine. This act outlines three categories of medicines: †¢Prescription of medicines (POM). These are only available from a pharmacist if they are prescribed by an appropriate doctor. †¢Pharmacy medicines (P). These are available from a pharmacist without a prescription. †¢General Sales List (GSL). These are medicines which can be bought from any shop without a prescription. The Medicines Act 1968 controls the supply of drugs it covers. It does not outline any offence of simple possession as it is only an offence if the drug is also controlled under the Misuse of Drugs Act 1971. The Misuse of Drugs Act 1971 and amendments 1985, 2001 The 1971 Act outlines those activities which are illegal in relation to the drugs it controls (this is why certain drugs are called controlled). Such activities include: †¢Possession of a controlled drug unlawfully †¢Possession of a controlled drug with the intention of supplying the drug to another person †¢Supplying or offering to supply a controlled drug (this includes giving, selling, sharing, bartering etc.) †¢Allowing premises you occupy or manage to be used for unlawfully for the purpose of producing supplying controlled drugs Health & Safety at Work Act 1974 The Act lays down general principles for the management of health and safety at work, enabling the creation of specific requirements through regulations enacted as Statutory Instruments or through codes of practice. The objectives of the act are securing the health, safety and welfare of persons at work, protecting persons, other than persons at work, against risks to health or safety arising out of or in connection with the activities of persons at work and controlling the keeping and use of explosive or highly flammable or otherwise dangerous substances, and generally preventing the unlawful acquisition, possession and use of such substances. Control of Substances Hazardous to Health Regulations (COSHH) COSHH is the law that states general requirements on employers to protect employees and other persons from the hazards of substances at work by risk assessment, control of exposure, health surveillance and incident planning. 2.1 Common Types of Medication and their Effects and Potential Side Effects Antacids Used to aid the digestion such as burning acids and sometimes flatulence Side Effects: Milk-alkali syndrome is one of the worst side effects of antacid overuse. The excess of calcium accumulates in the blood and can lead to kidney failure. Other side effects could include a chalky taste, mild constipation, increased thirst, speckling or whitish discoloration of stools, stomach cramps. Analgesics These are commonly used to relieve pain such as a headache. Side Effects: Common side effects include nausea, vomiting, drowsiness, dry mouth, urinary retention, constipation, miosis (contraction of the pupil) and orthostatic hypotension (blood pressure lowers upon sudden standing). Less common side effects include confusion, hallucination, delirium, hives, itch, hypothermia, bradycardia (slow heart rate), tachycardia (rapid heart rate), raised intracranial pressure, muscle rigidity and flushing. Anti-histamines These are used to stop the side effects of an allergy Side Effects: Sedating antihistamines could may you feel sleepy although this may improve after taking them for a few days. Non-sedating antihistamines rarely cause drowsiness. Less common side effects, mainly from sedating antihistamines, include headaches, difficultly in passing urine, blurred vision, feeling sick or vomiting, and dry mouth. Laxatives These are used to aid bowel movement when constipated Side Effects: Wind and bloating can be caused by bulk-forming laxatives. Stimulant laxatives can cause abdominal pain and if used for long periods of time can result in a weakened or ‘lazy’ bowel. Osmotic laxatives can cause abdominal pain, bloating and wind. Stool softener laxatives can cause abdominal cramps, nausea and a skin rash. Anticoagulants These are used to aid blood thinning Side Effects: The most common side effects are itching, rashes, easy bruising, increased bleeding from injuries and purplish spots on the skin. The purplish spots are caused by small amounts of bleeding under the skin and bleeding from wounds can be difficult to stop. 2.2 Medications which Demand the Measurement of Physiological Measurements Anti-hypertensives to treat high blood pressure Blood pressure is a physiological measurement and would need specific measurement for the prescribing of anti-hypertensives Insulin for diabetics Blood glucose needs to be tested to ensure the blood glucose is not too high or too low to determine how much insulin is needed. Warfarin (a blood thinning drug) Warfarin requires the blood be checked regularly to monitor how effective the drug is, i.e. is the blood becoming too ‘thin’, which could cause an internal bleed or if the Warfarin dose is not effective enough leaving the patient at risk of blood clots. 2.3 Common Adverse Reactions to Medication Adverse reactions to drugs are common and almost any drug can cause an adverse reaction. Mild adverse reactions include drowsiness, dry mouth, dizziness, skin rashes, constipation and diarrhoea. Sometimes, individuals starting treatment with new or unfamiliar drugs may experience a loss of appetite and weight. The individual’s doctor can be made aware of any mild adverse reactions. Serious adverse drug reactions can involve anything from bleeding ulcers to liver or kidney damage. Other more serious reactions include difficulty breathing, wheezing, fever and joint pain. With serious adverse reactions the individual’s doctor should be contacted. A serious drug reaction might produce anaphylactic shock which severely affects the body functions. Some of the most common symptoms include swelling of the eyes and lips and difficulty breathing, confusion and even fainting. In the case of anaphylactic shock emergency care must be sought immediately. 2.4 Different Routes of Medication Administration Epicutaneaous – this is application onto the skin and can be used for local effect for allergy testing or as a typical local anaesthesia. It can also be used as a systemic effect where the active substance is introduced to the body by spreading through the skin. Subcutaneous – this is where the medication is injected into the skin, .e.g. insulin for a diabetic. Nasal administration – this is where the route of administration is through the nose. Decongestant nasal sprays can be taken up along the respiratory tract through the nose or some substances can be inhaled e.g. inhalational anaesthetics. Intravenous – intravenous means ‘within a vein’. This is where medication or fluids are introduced to the body through a needle or tube inserted into a vein. Intramuscular – many vaccines, antibiotics and long-term psychoactive drugs are injection directly into a muscle. It is one of several alternative methods for the administration of medications Examples include Codeine, Morphine, Diazepam, Penicillin, Vitamin B12, Rabies and Influenza. Suppositories – A suppository is a drug delivery system that is inserted into the rectum (rectal suppository), vagina (vaginal suppository) or urethra (urethral suppository), where it dissolves or melts inside the body to deliver the medicine. They are used to deliver medications for local effect and systemic effect. The general principle is that the suppository is inserted as a solid, and will dissolve or melt inside the body to be received by the many blood vessels that follow the larger intestine. 3.1 Types, Purposes and Functions of Materials and Equipment needed for the Administration of Medication Medication administration charts – these need to be used when administering medication so you know who needs the medication, how much and when. The medication charts must be signed after administering medication and be kept safe and secure. Disposal bags – disposal bags are used to return any medication not used to the pharmacists. These should be clearly labelled. Drugs trolley – this is needed to store all medication and must have a lock on it for when it is not in use. It should be large enough to hold all medication securely and to organise medication as appropriate. Medication pots – these can be used to measure out medication in liquid form for the person to drink from. These can also be used to transfer medication in tablet from the blister pack to the person taking the medication. Spoons – these can be used to deliver liquid medication and to transfer tablets from the medication pots to the mouth so that your fingers do not touch the tablet. Water jugs and drinking glasses – it is always a good idea to have water jugs and drinking glasses with you so tablets can be swallowed with the water or for a drink after taking liquid medication to clear away the taste or texture of the medication. Bottles and packets – All medication needs to be enclosed in clearly labelled bottles or packets to keep it protected and to ensure medication is identifiable and ensuring the medication gets to the correct person. 3.2 Medication administration charts must have the full name, age and date of birth of the person receiving the medication so that you can ensure that you are administering to the correct person. They must also have the dosage required and name of medication so that you can compare this to the bottle or packet of medication to ensure you have the correct medication and dosage and that you administer this as required. The medication administration chart should have the date of issue and date of expiry of the medication so that no medication is administered after its expiry date as this could cause adverse effects. 4.2 It is important for medication to be administered at the correct times. You should always check the medication administration chart to see when the medication has to be administered through the day and when the medication was last administered. If you don’t’ leave enough time between doses this could result in an overdose and adverse reactions. If you have left too long a time between doses the medication may become less effective as it has had time to wear off. Medications must be given within half an hour of the time that is listed on the medication administration chart. This means that you have half an hour before the medication is due, and half an hour after it is due to administer the medication in order to be on time with medication administration. This does not apply to PRN medications. 5.3 If there were any immediate problems with administration of medication I would report the mistake or error to my Manager or Senior Team Leader straight away. The GP of the resident or pharmacy would be consulted and if they advised to call emergency services this would be done. The individual would be accompanied to hospital by a member of staff. An internal investigation would take place which may include the local council or health authority, or the health and safety executive and the appropriate actions would be put in place. 5.5 It is necessary to confirm that the individual actually takes the medication and does not pass the medication to others to ensure that the individual is taking the correct prescribed dose for the medication to work. The medication may be an essential drug to the individual’s health and if not taken could endanger their life, for example, medication for diabetes or heart medication. If the medication is passed on to another individual this could endanger their health as they could be allergic to the medication or if they end up taking a medication not prescribed for them, e.g. Digoxin, which lowers the heart rate, when not needed, this could endanger their life if they have other health problems which could be affected. Once the resident has taken the medication I must then sign the medication administration chart to confirm I have administered the medication and the resident has taken it. 5.7 As my place of work is a residential care home which offers personal care they are included in an exemption under the Controlled Waste Regulations 1992 and our waste, classed as ‘household’, is not subject to the Special Waste Regulations 1996. Whereas under the Controlled Waste Regulations 1992 clinical waste, excluding domestic properties, and clinical waste from care homes providing nursing care is classified as ‘industrial’ waste and is subject to the Special Waste Regulations 1996. The Special Waste Regulations 1996 classifies all prescription medication as special waste and must be handed over to a suitably authorised waste management facility and a retail pharmacy is not very likely to be authorised. As my place of work is not subject to the Special Waste Regulations 1996 we can return any out of date or part used medication to the pharmacy who arrange and deliver our medication to us. We can also return out of date or part used controlled drugs to the pharmacy. Any out of date and part used medications must be documented in medicines returns book. The returned drugs must be counted and itemised in the returns book. The pharmacist must sign the returns book when collecting the medications. When returning medication, the Boots returned medication book should be used as a receipt. When returning medication the ‘Returned’ section of the medication administration chart must be completed Administer medication to individuals, and monitor the effects Essay Outcome 1 Understand legislation, policy and procedures relevant to the administration of medication 1. In the workplace there is a generic Medication Management Policy and Procedures for Adult Services (Issue 10, 2012) document. This is kept to hand in a locked cupboard, readily available to read. It requires that all Healthcare Staff are given mandatory training and refreshers are provided. Legislation which surrounds the administration of medication includes The Medicines Act 1968, The Misuse of Drugs Act 1971, The Data Protection Act 1998, The Care Standards Act 2000 and The Health and Social Care Act 2001 Outcome 2 Know about common types of medication and their use 1. describe common types of medication including their effects and potential side effects Below are outlined 3 types of common medications. Analgesics: i.e. Codeine, used for pain relief, side effects can be light-headedness, dizziness, nausea, vomiting, shortness of breath, and sedation. Codeine can also cause allergic reactions, symptoms of which include constipation, abdominal pain, rash and itching. See more:  Manifest Destiny essay Antibiotics: i.e. Amoxicillin, a penicillin based antibiotic which fights bacteria in your body. It can only be taken if you are not allergic to Penicillin and do not have asthma, liver or kidney disease, or a history of diarrhoea caused by antibiotics. It is used to treat many different types of infections, such as ear infections, bladder infections, pneumonia, and salmonella however it can cause side effects including sores inside your mouth, fever, swollen glands, joint pain, muscle weakness, severe blistering, peeling, and red skin rash, yellowed skin, yellowing of the eyes, dark colored urine, confusion or weakness, easy bruising, and vaginal itching. Anti-hypertensive: i.e. Lisonopril used for lowering blood pressure, it is also effective in the treatment of congestive heart failure, and to improve survival after a heart attack. Not to be used by people with liver or kidney disease, diabetes, rheumatoid arthritis. Side effects can include feeling faint, restricted urination, stomach swelling, and flu like symptoms, heart palpitations, chest pains, skin rash, depressed mood, vomiting and diarrhoea. 2.2 Identify medication which demands the measurement of specific physiological measurements. Answer Drugs like insulin (blood has to be taken from a pinprick so that glucose can be measured before the insulin can be given); warfarin to thin the blood – again blood levels must be checked regularly; digoxin to slow and steady the heart (pulse should be checked prior to administration and advice taken if the pulse dips below 60 beats per minute) Administer medication to individuals, and monitor the effects Essay Outcome 1 Understand legislation, policy and procedures relevant to administration of medication. 1. The current legislation, guideline policies and protocols relevant to the administration of medication are. Medicines Act 1968 & amendments. Categorises how medicines are provided and sold. Misuse of Drugs act 1971 (Controlled Drugs) and amendments. Health and Safety at Work Act 1974. 5 elements of risk assessment. COSHH. Storage and who has access. Health and social Care Act 2008. Receipt, storage and administration. Access to Health Records Act 1990. Access to your own records. Data Protection Act 1998. Confidentiality. Hold relevant records for7 years. Hazardous Waste Regulations 2005. Sharps, controlled drugs, unused medication. Outcome 2 Know about common types of medication and their use 1. Describe common types of medication including their effects and potential side effects. Antibiotic – To treat infection. Can be specific or broad spectrum. Amoxicillin. Penicillin. Oxycycline. Trimethoprim. Common side effects rashes, headaches, anaphylactic shock, GID Gastro intestinal disturbance i.e. sickness. Analgesic – Pain relief: paracetamol Common side effects: long term side effects include liver damage. Anti-histamine – To treat allergies such as hay fever, reaction to insect bites. Piriton. Antacid – To combat excess acid. To calm stomach. Gaviscon. Rennies. Settlers. Peptobismol, omeprazole. Common side effects: GID, dry mouth, insomnia, drowsiness, rash Anti-coagulant – To thin blood and avoid unwanted clotting. Warfarin, Heparin. Common side effects: haemorrhage, hypersensitivity, rash, alopecia jaundice. Psychotropic medicine – To alter state of mind. Loperimide. Risperidone. Chlorpromazine. Common side effects: rashes, GID, paradoxal effects, extrapymidial side effects rolling of the tongue, drooping of the face, parkinson’s Symptom,  Laxative – To soften stool and encourage bowel movements. – Sennocot. Lactulose. Movacol. Common side effects: GID, a tonic bowel   Diuretic – To treat water retention and encourage urine flow through kidneys. Frusemide, Bendrofluazide. Common side effects: mild GID, hypotension, electrolyte Anticonvulsant- To control seizure activity for epilepsy. Sodium valproate, Diazepam. Midazolam. Common side effects wait gain and loss, abnormal sensation in limbs GID, rashes, dizziness, amnesia, and headache. Cytotoxic medicines – Cancer treatments. Chemotherapy. Highly toxic. Vincristin Common side effects: hair loss, constipation, low blood counts, abdominal cramps, weight loss, nausea and vomiting, loss of appetite 2. Insulin used in the treatment of Diabetes requires finger prick blood testi ng for sugar levels. Warfarin Used to thin blood or prevent unwanted clotting. Fluid Retention. Fluid output measurements. Blood pressure may need to be taken for certain medication that moderates BP or heart function. 3. Describe the common adverse reactions to medication, how each can be recognised and the appropriate actions required. Unexpected adverse reaction can potentially happen from any medication that an individual is taking. Someone can have an adverse reaction to penicillin i.e. anaphylactic shock, the signs for this can be the person has problems swallowing or the lips or face ballooning, a skin rash and the individual may also stop breathing, leading to total system collapse and if not treated with adrenalin death may occur. This is why it is important that all information about an individual’s medical records must be up to date and in their care plans, also in their MAR Chart. You don’t come cross anaphylactic shock often, but you still have to be aware. Other severe adverse reactions that could include a fever and skin blistering; these usually occur within an hour of the medications being administered. Sometimes adverse reactions can develop over a few weeks, they may cause damage to the kidneys or liver. If adverse reactions are not treated they could be fatal. When individuals experience adverse reactions to medicines my workplace policy is to inform the GP and explaining in detail the adverse reactions, the staff member will then inform the individual/ team. GP advise and guidance will then determine if the medication is to be stopped. If the reactions are so serious then an  ambulance should be called my responsibility is that I have duty to continue to observe the individual and monitor their vitals, speaking to them and looking at any changes, so as to ensure that the individual is not deteriorating. All adverse reactions and following advice given, must be recorded in full in the individual’s clinical note and refer enced in their daily report also MAR’s chart. 4. Outcome 3 Understand procedures and techniques for the administration of medication. 1. Explain the different types, purpose and function of both materials and equipment that may be needed for the administration of medication via different routes. Type; Syringe The purpose; To administer medication such as insulin into the blood stream. The function; Enables subcutaneous/ intermuscular administration in correct and measured dosage into the blood stream. Type; Spacer The purpose; To add to an inhaler The function; To enable correct dosage of inhaled medication when patient is not able to use the inhaler on its own Type; Medication pot The purpose; To contain medication when being dispensed with non-touch technique The function; To enable people to take medication cleanly and safely without contamination and in some cases to promote active participation and inclusion/independence 2. What information must be included on a prescription? Doctor’s name and signature Date of issue Patient’s name and address Patient’s date of birth Name and dosage of medication Quantity and form of medication. e.g. 30 tablets Strength of medication How many times a day Duration of treatment Method and route of administration Hospital number Outcome 4 Be able to prepare for the administration of medication 1.  wash your hands  gather your equipment required i.e. medication pots, spoons, water, gloves, mar sheets, aseptic wipes aseptic equipment if required   establish who the medication is for   ensure the environment is suitable for the safe administration of medication sharp box if required 2. Establish on the mar sheet that no medication has been given recently and that it is time to give medication as per mar sheet instructions. To ensure the spacing between medication is appropriate and as per guidance. Ensure dosage is spaced evenly as per therapeutic range and ensure therapeutic range is achieved. 3. Consent is through implied consent or objective consent and if consent is not achieved then it will have to go best interested decision. All s/u that I support will have a risk assessment in place that identifies individual’s capacity issues. Furthermore individual s/u have a PDP that specifies how an individual receives their medication. This will say the process if the s/u declines to receive their medication. If the s/u declines to take their medication then it is my responsibility to insure I have within the best of my abilities attempted to explain and divulge the information that is within the realms of the individuals understanding. This is to develop a knowledge and therefore capacity to make informed decisions. If unsuccessful then I’m to contact the GP to seek advice and refer for a best interest decision. Any issues around consent must be recorded and be communicated to the individuals who are significant in the administration of medication to that person. 4. Outcome 5 Be able to administer and monitor individual’s medication 5.3 I always pay attention to ensuring I maintain individuals’ dignity, choices and preferences. Sometimes individuals refuse their medication, this is  their right to as I cannot legally and according to our medication policy administer their medication without their consent. I listen to why they are refusing sometimes because they can’t understand why they need to have their medication, other times because they can’t swallow tablets. I explain what their medication is for and their eï ¬â‚¬ects and also give them information about how medication is available in liquid form which they would ï ¬ nd easier to swallow. If the client refuses their medication I have to record it on their MAR and in their support plan and client notes and get advice from the GP or 111 then inform my Manager. This may involve a medication review to see what else can be oï ¬â‚¬ered. Sometimes when individuals leave the home or stop taking their medication because it is not agreeing with them then the home is left with out-of-date and part-used medications. Under the care home standards, the hazardous waste regulations and the medication policy it is a requirement for all medications to be disposed of safely. At work we have a medication returns book where the medication that is to be disposed of is entered in here, then packaged up and placed in the medication cupboard securely until the pharmacy collect this this usually happens when the new medication is delivered these are signed for and recorded. 5.5 To make sure that the individual is taking their prescribed medication and that their condition does not deteriorate. It is our workplace policy to check that medication is taken by the individual. If the individual passes it to others, this could result in other individuals overdosing, taking medication that is not prescribed for them, and this can cause them to feel ill or can be fatal. If medications not taken and left out then others might misuse this too which is abuse and neglect. If I was working in mental health settings I would also be aware of Individuals distributing certain medication that has a value. 5.7How do you dispose of out of date or part used medication ensuring that you comply with legal and organisational requirements? All unused or out of date medication should be disposed of via the pharmacy, placed in clear individual bags clearly labelled with details of the medication, dose, name of s/u and stored in an appropriate manner i.e. locked box in a locked room. Record must be kept in the s/u notes and also a returns book. Records should  be signed by person initiating the disposal if these returns are collected, or by the person taking medication for disposal if taken to pharmacy. Records must be signed by the pharmacist or their representative on receipt of the medication. Medication should not be put down the toilet or drain or put into household waste.